Hi, I'm Lova. I design & build web experiences.
Frontend web developer and designer in Los Angeles, with 7+ years building responsive marketing and ecommerce experiences in WordPress, Sitecore and Builder.io.
My Skillset
- Web Design
- UI/UX
- Frontend Development
- A/B Testing
- CMS Systems
Bringing visual design and technical development together
Data-driven Process
- Fast Prototyping
- Real-world data collection
- Iterate and relaunch
Web Design and Development
I deliver end-to-end web experiences that combine strong visual design with clean, scalable development, ensuring projects move with impact from concept to launch.
- End-to-end web design and development
- Responsive implementation
- Design-to-code implementation (Figma → production)
- Frontend development (HTML, CSS, JavaScript; React fundamentals)
- CMS adaptation and builds (WordPress, Sitecore, Builder.io)
- Content management and publishing workflows
- QA and bug fixes/troubleshooting
Visual Design & UI/UX
I bring a graphic design foundation and 10+ years of professional Photoshop, Illustrator, InDesign and After Effects experience to web and visual design. I build clear interfaces and create visual and motion assets for marketing and agency work.
See the Pilot Electronics campaign and motion sample in my portfolio archive.
Application resumés: Web development & CMS or Web, visual design & motion.
- Figma design systems and high-fidelity mockups
- User interface design and visual design systems
- UX audits and usability improvements
- Conversion-focused design (CRO)
A/B Testing and Performance
I implement focused experiments, analytics tracking and performance improvements, then use the results to guide the next interface change.
- A/B testing and experiment implementation
- Analytics integration and performance tracking
- Continuous iteration based on user behavior and data
Collaboration & Strategy
- Cross-functional collaboration with marketing, and engineering teams
- Technical scoping and feasibility
- Assistance in project roadmap and feature planning
- Design system and component library implementation
Your Time is Valuable.
We Make Every Second Count.
The aim is to focus on understanding goals and laying out a game plan to achieve them.
Fast Prototyping
It’s important to get a working, production ready prototype deployed so that we can gather real-world data to iterate on.
Data Collection & Testing
Combining data-driven insights with informed solutions allows for quick iteration and trending improvement of metrics.
Analyze, Strategize, & Redeploy
Recent Work
I'll showcase some of my recent projects here.
AutoDex
Designed, built, and deployed a web app car database with API integration and user profiles. A fun personal project that showcases both my design skills as well as technical execution.
Gundry MD
Led frontend development on the Gundry MD ecommerce rebuild, translating approved Figma designs into Builder.io components and coordinating two supporting frontend developers with backend partners.
AERO
Designed and built an interactive exhibition of a century of Lockheed aviation in five scroll-driven chapters and sixteen dated milestones. An independent project, not affiliated with Lockheed Martin.
305 Studios
Directed the design and development of my interactive 3D portfolio, using Three.js and WebGL with AI assistance in implementation and iteration.
Work Experience
Here’s a timeline of my relevant job history dating back to 2016 for anyone inclined to take a look.
Marketing Web Developer
WordPress & Sitecore
Design Engineer
Web Developer / Design Lead
Graphic Designer
Graphic Designer
Email Marketing Designer